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Apple smartphone maker is not having a good start of 2013 in
India. There has been sharp fall in its sales in India during first 3 months.
It seems like California-based Company needs to work hard to sale its
smartphones in world’s third largest smartphone market.
It was a good end of last year for Apple’s iPhone but that
hasn’t been the case since then. According to researcher IDC data, iPhone sales
have fallen down after the robust sales in response to the marketing campaign
and financing schemes.
Apple sold around 120,000 iPhones in India in the period between
January and March which was down from the 230,000 in the October-December
quarter of last year. That describes its share falling from 4.7% to 2.1%. In
India, South Korean rival Samsung gives competition to Apple as well as local
brands such as Micromax and Karbonn. All of them are among the top three in
terms of market share.
All marketing blitz and discount schemes has been proved to
be failed to sustain Apple iPhone sales in India as iPhone sales have been
falling in the past two-three months.
South Korean rival Samsung has given competition to Apple in
their marketing and sales moves with their (Samsung’s) offers of discounts and
schemes. Samsung is having a 40 % share in the smartphone market in India.
Not even in India but globally, Criticisms are increasing
for them about the absence of new device launches. It could help the company
continue its popularity among users.
Apple’s stock has fallen nearly 40% since the launch of
iPhone 5. Analysts are also waiting clarity from the Apple’s management about
its strategies.
India has become the third-largest market of smartphones as
around 10 million smartphones were sold in India during first 3 months after US
and China.
Apple's large national distributors such as Redington, which
sold some Rs 1,100 crore worth of iPhone in the last five months of 2012. It
has been estimated that this is to fall to as low as Rs 800 crore in 2013.
Sales of iPhones make up some 7% of Redington's revenue.
The discounts and EMI schemes may have affected Apple's
brand image. "Apple has a certain
image and it is not the sort of brand that gives you huge discounts.
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